Maxim Parr has over 20 years’ experience working in crossborder innovation between Asia and Europe. As Founder and CEO of Atlas Capital Group, Maxim worked alongside FTSE100 and European corporates on their Asian investment strategy in start-ups, growth capital and buyouts. Maxim co-founded a venture capital firm, Ignite Innovation, which focuses on investing in technologies that can succeed globally. Maxim was previously the chairman of J.Rothschild Capital Management and is currently an advisor to various global investment organisations.